Switch, Made to Stick, The Power of Moments 3 Books Collection Set Chip Heath and Dan Heath
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Barcode: 9789123894239
Description
Discover three thought-provoking books from bestselling authors Chip Heath and Dan Heath, exploring how to create lasting change, communicate ideas effectively and make meaningful moments more memorable.
This collection brings together practical insights from psychology, business and behavioural science, offering useful ideas for anyone interested in improving decision-making, influencing others, creating memorable experiences or making ideas stick.
Titles in This Set:
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Switch: How to Change Things When Change Is Hard
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Made to Stick: Why Some Ideas Survive and Others Die
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The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Switch: How to Change Things When Change Is Hard
Why is change sometimes so difficult, even when we know what we need to do? Switch explores the psychology behind successful change and offers a practical framework for making change happen. Chip and Dan Heath explain how to direct the rational and emotional sides of our thinking while shaping our environment to make positive change easier.
Made to Stick: Why Some Ideas Survive and Others Die
Why do some ideas remain in our minds while others are quickly forgotten? Made to Stick examines what makes an idea memorable and explores the principles behind communicating messages that people understand, remember and act upon. The Heath brothers offer practical techniques for making information more compelling and effective.
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Some moments stay with us for years, while others disappear almost immediately. The Power of Moments explores why certain experiences become particularly meaningful and how we can deliberately create more memorable moments. From personal experiences to business and customer interactions, the book looks at how moments of elevation, insight, pride and connection can have a lasting impact.
Switch, Made to Stick, The Power of Moments 3 Books Collection Set Chip Heath and Dan Heath
Book Information
Complete details about this book
PUBLISHER
Penguin
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