Introduction:
Dive into the realms of financial wisdom and behavioural insights. Explore the timeless principles of investing and unravel the complexities of our financial choices through compelling narratives, offering a thought-provoking journey into the intersection of psychology and money management.

Titles in This Set:
Same As Ever
The Psychology Of Money

Description:

Same as Ever
Knowledge of the things that never change is more useful, and more important, than an uncertain prediction of an unknowable future. In Same As Ever, bestselling author Morgan Housel shares 24 short stories about the ways that life, behaviour, and business will always be the same. Armed with this knowledge of the unchanging, you will have a powerful new ability to think about risk, opportunity, and how to navigate the uncertainty of the future. As you see familiar themes repeat again and again in the years ahead, you’ll find yourself nodding and saying, “Yep, same as ever.”

The Psychology of Money
Doing well with money isn't necessarily about what you know. It's about how you behave. And behaviour is hard to teach, even to really smart people. Money investing, personal finance, and business decisions is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don't make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.