The Power of Habit: Why We Do What We Do and How to Change and Smarter Faster Better: The Secrets of Being Productive 2 Books Collection Set By Charles Duhigg

Introduction 

This two-book collection by Charles Duhigg brings together ground breaking insights on habits and productivity, offering powerful strategies for personal and professional growth.

Titles in this Set

The Power of Habit: Why We Do What We Do, and How to Change:
Smarter Faster Better: The Secrets of Being Productive:

Description

The Power of Habit: Why We Do What We Do, and How to Change:
In The Power of Habit, award-winning journalist Charles Duhigg takes us into the thrilling and surprising world of the scientific study of habits. He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. And he uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. The result is a compelling argument and an empowering discovery: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits work.

Smarter Faster Better: The Secrets of Being Productive:
In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explained why we do what we do. Now he applies the same relentless curiosity and masterful analysis to the question: how can each of us achieve more? Drawing on the very latest findings in neuroscience, psychology and behavioural economics, he demonstrates the eight simple principles that govern productivity. He demonstrates how the most dynamic and effective people – from CEOs to film-makers to software entrepreneurs – deploy them. And he shows how you can, too.